Some brands are ever tweaking themselves to be more relevant to their audiences and some keep things the same.
Arts, Culture
/ branding, design, infoviz
5 August 2009
From The Atlantic Monthly Website
http://andrewsullivan.theatlantic.com/the_daily_dish/2009/08/the-original-formula.html
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Rob lives and works in the town of Jackson, MS where he leads the interactive department at an awesome advertising and branding agency. Life is slower than most places in Mississippi, and Rob tends to like it that way. Some of his favorite life experiences include sailing across the Atlantic Ocean in a 44ft sloop, learning to speak Swahili while living along the lower slopes of Mt. Kilimanjaro, and zipping along the curviest of Mississippi country roads in his VW Rabbit.
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