Behind The Scenes Video – Empire State of Mind – State Farm 9/11 Tribute

State Farm’s 9/11 tribute video – behind the scenes.

Culture / ,

12 September 2011


My wife and I spent quite a bit of time yesterday watching some of the tribute coverage for the 10 year 9/11 anniversary and we were both very moved by the State Farm ad that was running entitled ‘Empire State of Mind’. The combination of the kids singing to the first responders to a straight up modern anthem is amazing. After a little digging, I found this longer piece State Farm put out on the making of the video. Who knew Spike Lee had a hand in it. Beautiful, tasteful execution. Well done State Farm.


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