Just a couple years ago, I marveled at how compact, how cool, how ‘youtube’ ready a camera like The Flip made me. Now I never bought a Flip – I went for the less expensive and higher quality (at the time) Kodak – but the point was the same. Here was a pretty compact HD video camera that would allow me to shoot video like I would normally shoot photos.
So what happened? Why is Cisco killing the product and 550 jobs?
- Technology steamrolled the Flip.
- A video-only device can’t cut it.
- iPhones & Androids can take pretty good video by themselves and will probably be offering HD before too long.
Reminder: Innovate at the speed of now or die.