Let me preface this by saying I like The Atlantic. I like the short attention span focused Atlantic Wire too. I even like the print version which I make a point of picking up during any air travel. I believe The Atlantic is the best example of a once print-focused outfit migrating successfully to the digital age.
Along with many publishing outfits, The Atlantic is having to search for revenue streams to help bolster the bottom line in a time when print ad revenues are by all accounts dwindling. What better way to help take up the slack than the good ‘ole fashion advertorial, right? Wrong.
Case in point – letting the quasi-cult Scientology attempt to lend legitimacy to its scheme through a sponsored post.
The post was subsequently brought down and The Atlantic doled out the expected mea culpa. End of story right? Wrong.
The Onion, ever johnny-on-the-spot for its biting wit and humorous take at the world’s ills, published this homage:
This begs the question…
Was The Onion attempting to mock The Atlantic, Scientology or a little of both?