I’m proud to be a Miami Hurricane. The University recently took a big step in solidifying its place as one of the U.S.’s preeminent institutions of higher learning. In redesigning the logo and providing continuity across all communication platforms, Miami has taken steps unify its message and claim The U as its own.
Prior to this push, there were a myriad incarnations of logo and script across schools, departments, and campuses. Miami has done a wonderful job in launching this endeavor via the media that most individuals will come in contact with – the website.
Speaking of websites, here is a screen cap of the current University of Miami home page:
I invite you to peruse the following links:
+ University of Miami visual identity microsite
+ University of Miami visual identity guide (pdf, 5.3mb)
Rob lives and works in the town of Jackson, MS where he leads the interactive department at an awesome advertising and branding agency. Life is slower than most places in Mississippi, and Rob tends to like it that way. Some of his favorite life experiences include sailing across the Atlantic Ocean in a 44ft sloop, learning to speak Swahili while living along the lower slopes of Mt. Kilimanjaro, and zipping along the curviest of Mississippi country roads in his VW Rabbit.