One of Chevron's latest online ads.
Chevron, a global oil and petroleum corporation, is attempting to pass the onus of responsibility for our current global energy crisis on to you and I through a recently launched online campaign.
I couldn’t believe my eyes the first time I saw the ads.
But what does this ad really say?
- It places blame on you and I for the current global energy predicament.
- it attempts to illicit feelings of collective guilt for the current energy predicament
- It implies that an Oil Company is acting responsible with regard to energy usage and global sustainability.
I wonder how the creative team and strategist that developed this campaign can sleep at night.
Rob lives and works in the town of Jackson, MS where he leads the interactive department at an awesome advertising and branding agency. Life is slower than most places in Mississippi, and Rob tends to like it that way. Some of his favorite life experiences include sailing across the Atlantic Ocean in a 44ft sloop, learning to speak Swahili while living along the lower slopes of Mt. Kilimanjaro, and zipping along the curviest of Mississippi country roads in his VW Rabbit.