Taco Bell has launched a new public awareness campaign touting their 88% Beef.
Found
/ advertising, food, video
28 February 2011
Shouldn’t something you sell as beef be 100% beef? That’s like having to read the fine print on a milk carton and find out that the milk you’re drinking is only 88% milk.
What’s worse – the other 12% is labeled as ‘Signature Recipe.’
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Rob lives and works in the town of Jackson, MS where he leads the interactive department at an awesome advertising and branding agency. Life is slower than most places in Mississippi, and Rob tends to like it that way. Some of his favorite life experiences include sailing across the Atlantic Ocean in a 44ft sloop, learning to speak Swahili while living along the lower slopes of Mt. Kilimanjaro, and zipping along the curviest of Mississippi country roads in his VW Rabbit.
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