I’m pretty geeked today. We’re launching www.farmbureauinsuranceracing.com, the website created for MadGENIUS client, Farm Bureau Insurance, to hilight their sponsorship of one of NASCAR’s premier teams.
I’m very pleased that the interactive design, development and deployment processes I have created and implemented at MadGENIUS have produced excellent results. As a team we had some good cooperation across internal teams – account handling, design, copywriting, content development and the area get my feet wet in, information architecture and front-end code creation/integration. We started this project by surveying other team sites – amp, jack daniels, bud-light, home-depot, etc. Rather than creating some uber bandwidth intensive flash site, I urged we go with a clean, bandwidth friendly xhtml/css core and then sprinkled in interactive widgets, video players and social networking features.
Creatively, we started with the ‘Get Real’ look we developed for the public life insurance site (still in development). This yielded what I feel is a modern, sleek, masculine look and feel that marries quite well with the NASCAR experience. We created a new logo and graphical style that we carried through to each and every page. One of the hallmarks of the site in my opinion and something that may garner some decent traffic is the inclusion of a series of custom webisodes shot on location at Joe Gibbs Racing headquarters in Hendersonville, NC. Our very own Danny Dauphin, copywriter and actor extrordinairre morphed into a Dirty Jobs type character in his bid to make the Joe Gibbs Racing pit crew. We will be releasing the eight webisodes periodically throughout the season.
Many hours went into this site – the client is overjoyed with our attention to detail. I am happy with the outcome and really look forward to gathering some stats on usage and learning where we can augment and improve things in my bid to provide a first-class online experience for the fans.
Thoughts? Comments? Leave ’em below and I’ll make sure the project leader gets his eyes on ’em.