Nike unveiled the University of Miami’s new 2010 ‘Pro Combat’ uniform yesterday during an online press conference today. Donning a one-off uniform isn’t anything new to collegiate sports. What is new is a sports manufacturer creating a series of one-off uniforms with the sole purpose of garnering media attention. What Nike has done in the past year with the advent of the Pro Combat campaign is further entrench themselves as co-brands to each of the Pro Combat schools. With the help of some enthusiastic athletic department Guinea-pigs, Nike is able to try out some new technology / designs on a national stage with the ancillary benefit of each team having massive merchandising opportunities. Win win?
More photos are available on the Nike Pro Combat website.
Rob lives and works in the town of Jackson, MS where he leads the interactive department at an awesome advertising and branding agency. Life is slower than most places in Mississippi, and Rob tends to like it that way. Some of his favorite life experiences include sailing across the Atlantic Ocean in a 44ft sloop, learning to speak Swahili while living along the lower slopes of Mt. Kilimanjaro, and zipping along the curviest of Mississippi country roads in his VW Rabbit.