Hot Wheels Launches Choose Your Own Adventure Promo

Hot Wheels borrows from a popular method of storytelling and updates the genre using online video in support of their branding and marketing efforts.

Found, The Internets / , , ,

2 March 2010


This is a really fun time waster and is certainly a novel use of online video / social marketing.

What Mattel (maker of Hot Wheels) has done is create a host of possible story directions and endings – shot  each one using stop-motion video techniques, and published each one as single video entities. Choices are displayed as large buttons which enable the contestant to select which way the story will go.

I wonder if you can cheat in the YouTube version of Choose Your Own Adventure like you could in real life with the books?


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