This is a really fun time waster and is certainly a novel use of online video / social marketing.
What Mattel (maker of Hot Wheels) has done is create a host of possible story directions and endings – shot each one using stop-motion video techniques, and published each one as single video entities. Choices are displayed as large buttons which enable the contestant to select which way the story will go.
I wonder if you can cheat in the YouTube version of Choose Your Own Adventure like you could in real life with the books?
Rob lives and works in the town of Jackson, MS where he leads the interactive department at an awesome advertising and branding agency. Life is slower than most places in Mississippi, and Rob tends to like it that way. Some of his favorite life experiences include sailing across the Atlantic Ocean in a 44ft sloop, learning to speak Swahili while living along the lower slopes of Mt. Kilimanjaro, and zipping along the curviest of Mississippi country roads in his VW Rabbit.