As part of an exciting new project at work, I did some cursory research into the varieties of NASCAR themed websites for teams, drivers, and major sponsors. Three overreaching categories emerged…
I. Embedded Corporate Racing Sites —
site lives within global corporate shell
II. XHTML/SEO/CMS Friendly Racing Sites —
site lives on its own, employs grid layout, includes flourishes of rich media but core is XHTML
- Texaco Havoline 42
- Kellogg’s Racing
- Valvoline Racing
- Alltel Racing
- Hendrick Motorsports
- Office Depot Racing
- Lowe’s Racing
- UPS Racing
- Home Depot Racing
III. Full-Blown FLASH Experiences —
massive download yields rich, brand-intensive experience
- Amp Energy
- Jack’s Track (Jack Daniels)
- Miller Lite Racing
There seems to be a trend away from the blowout flash site in favor of more updateable, SEO friendly sites that incorporate blogs, podcasts, a considerable amount of text-content, multimedia, and a store in many cases.
Rob lives and works in the town of Jackson, MS where he leads the interactive department at an awesome advertising and branding agency. Life is slower than most places in Mississippi, and Rob tends to like it that way. Some of his favorite life experiences include sailing across the Atlantic Ocean in a 44ft sloop, learning to speak Swahili while living along the lower slopes of Mt. Kilimanjaro, and zipping along the curviest of Mississippi country roads in his VW Rabbit.